New York Times bestselling author Wes Moore launched BridgeEdU with one goal in mind: To increase college access and completion rates for low-income and first-generation students.
The program, which began in Baltimore in 2014, uses a high-tech, high-touch academic support model to help students transition during their first year of college. But as Moore and his staff quickly discovered, the complex process of applying for financial aid can create roadblocks for even the most motivated students.
Case in point? Although all members of the inaugural class of BridgeEdU scholars reported that they had applied for financial aid, the staff soon discovered that a whopping 75 percent hadn’t completed the FAFSA, and most of the students had not created accounts with Maryland’s state grant agency.
The experience inspired BridgeEdU staff to create YesU — a mobile app released in 2016 that offers customized step-by-step support to students across the nation as they apply for financial aid.