#NACACreads: Join Our Next Discussion

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From identifying right-fit schools to securing financial aid and selecting classes — success in higher education is intrinsically linked to a student’s ability to make informed decisions about their future and follow through on their plans.

Discuss new ways to help students navigate this critical process during an April 18 #NACACreads chat with Benjamin Castleman, author of The 160-Character Solution: How Text Messages and Other Behavioral Strategies Can Improve Education.


Castleman’s research shows that counselors and others can help more students succeed by leveraging the science of decision-making and using technological “nudges.”

“Applying behavioral insights need not be the sole province of researchers and policy makers,” writes Castleman, who was tapped to help the Obama White House create Up Next — a mobile messaging campaign aimed at boosting college access. “My hope is that schools, community-based organizations, and state/federal educational agencies can draw on the lessons from this book to guide how they communicate with and support the students and families with whom they work.”

Learn more about the book.

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