Up Next To Offer Partnership Opportunities

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Looking for a new way to help your students navigate the college admission process?

Former First Lady Michelle Obama’s Better Make Room initiative is getting ready to launch Up Next 2.0, an updated version of its text messaging service for college-bound students.

The program, introduced last summer, reminds students to complete important tasks, such as signing up for a college admission test or filing their FAFSA.

Nearly 100,000 people registered for Up Next text messages in 2016-17. Better Make Room is preparing to expand the program’s reach in 2017-18 and will offer customized messages via partnerships with high schools, colleges, community organizations, nonprofits, and government agencies.

Find out how to become a partner during a July 18 webinar. The hour-long informational session, which kicks off at 1 p.m. ET, is hosted by the National College Access Network.

Up Next was developed by University of Virginia Professor Ben Castleman, whose research has identified text messaging as an effective tool to boost college-going rates. Partners will be asked to cover a portion of the costs associated with implementing a messaging campaign.

Register for the webinar and learn more about Up Next.

Admitted writer/editor Mary Stegmeir welcomes additional comments and story ideas at mstegmeir@nacacnet.org.

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