Test-optional admission during the pandemic and implications for college selectivity and enrollment

By Kelly Rosinger and Dominique J. Baker 

Colleges and universities nationwide turned to test-optional admission policies during the COVID-19 pandemic. In 2021, with funding from the Bill & Melinda Gates Foundation, our research team at the College Admissions Futures Co-Laborative set out to examine test-optional implementation during the pandemic, how colleges varied in test-optional policy implementation, and the implications of test-optional admission for college selectivity and enrollment at selective colleges and universities.

We defined selective colleges and universities as those that admitted fewer than half of applicants over three consecutive years, on average. For these 186 public and private, not-for-profit four-year institutions, we spent two and a half years collecting detailed data on how colleges implemented test-optional admission during the 2021-22 admission cycle (the first selective college admission cycle after the pandemic began) using archived historical websites.

History of Test-Optional 

At selective institutions that receive more applications from academically qualified students than they will admit, college admission test scores frequently have been used as one of many admission considerations. Prior to the pandemic, a movement had begun among selective institutions to reconsider the role of college entrance exam scores in the admission process. The movement started with some private liberal arts colleges implementing test-optional admission and then expanded in the early 2000s to include some private research universities, highly ranked institutions, and a few public universities. Motivations for this movement included inequitable patterns in test taking, test preparation, and test scores that systematically disadvantaged racially minoritized and low-income students in the admission process.

Prior research on test-optional admission offers some evidence that test-optional policies, at least in some contexts, can expand access among underserved students, but some evidence also indicates that they may benefit institutions by potentially expanding the numbers of applications these institutions receive and the average test scores colleges then report to rankings agencies.

With the pandemic disrupting high school students’ opportunities to safely take the SAT or ACT, virtually all selective colleges and universities turned to test-optional admission to remove a major barrier students faced in applying to college.

Key Takeaways 

Our study contributes important national evidence regarding the scale and scope of test-optional admission. We found that 90 percent of selective colleges and universities implemented some type of test-optional policy during the pandemic and, by contrast, just 20 percent of these institutions had implemented test-optional admission prior to the pandemic. Even though a large share of institutions made tests optional, the implementation of these policies varied substantially from college to college. Just over three-quarters of selective colleges went test-optional by making test scores optional for applicants, 4 percent went test-flexible by requiring applicants to submit an alternate exam or materials in place of the SAT or ACT, 10 percent went test-free by not considering the SAT or ACT in admission, and 10 percent continued to require test scores.

We also found that even at colleges with test-optional admission, 14 percent continued to require test scores from some applicants, such as international applicants, homeschooled applicants, applicants to some academic programs, or applicants below some GPA threshold. Even if colleges were test-optional for all applicants, we sometimes found language on college websites indicating that test scores were strongly encouraged or recommended. Fifteen percent of the selective colleges we studied continued to require the SAT or ACT for scholarship consideration even though they were test-optional for admission, and 10 colleges with some type of test-optional policy required matriculating students to submit a test score.

Merging our test-optional dataset with publicly available data from the Integrated Postsecondary Education Data System, we were able to explore how test-optional admission related to difference in selectivity and enrollment outcomes. These preliminary findings, available in our working paper, suggest that the implementation of any type of test-optional admission policy was associated with an increase in enrollment among Black students, and the increase in access was concentrated in moderately selective colleges admitting between half and 30 percent of applicants. At the most selective colleges we studied — those that admitted fewer than 30 percent of applicants — we found that implementing any type of test-optional policy correlated to an increase in the number of applications colleges received, on average. At these highly selective colleges, we did not find consistent evidence of gains in college access.

We found that differences in how colleges implement test-optional policies likely relates to outcomes. In particular, gains in enrollment among Black students tended to be largest at colleges that extended test-optional policies to all applicants and that were test-optional for scholarships.

Implications for Test-Optional Practice and Policy 

Our large-scale, national study of test-optional policy implementation during the pandemic highlights the widespread implementation of these policies and reveals that test-optional policies in practice differs substantially from institution to institution. Colleges vary in the type of test-optional policy they implement (test-optional, test-flexible, test-free), whether the policies extend to all applicants versus being required for some applicants, and whether the policies extend to scholarship consideration or matriculation.

Even at institutions with test-optional admission, messages about taking and submitting test scores were confusing, often strongly encouraging students to take and submit test scores.

The differences in how colleges implement test-optional admission and the lack of clear messaging around policies likely add confusion to an already complex and stressful time for students and their families.

The host of ways colleges can implement test-optional admission have implications for the outcome of these policies. Our early results suggests that test-optional policies relate to increased access among Black students, especially at moderately selective colleges and when the policies apply to all students and to scholarship consideration. We interpret this as evidence that test-optional policies, in some contexts, can be one strategy selective colleges can use to promote racial equity. As colleges navigate an environment in which the use of race-conscious admission is more constrained, admission policies that can remediate past racial injustices are increasingly important. Yet, we caution that test-optional policies on their own are not a silver bullet when it comes to addressing racial inequities that stem from centuries of unequal opportunity. We urge institutions to simultaneously consider how recruitment, admission, financial aid, and student services can better support racially minoritized students.

Kelly Ochs Rosinger is an associate professor of education and public policy at Penn State, where she examines the barriers students face going to and through college and how postsecondary policies and practices shape educational outcomes. She was a partner, along with NACAC, in the Equity Implications of Test-Optional Admission Policies initiative, funded by the Bill and Melinda Gates Foundation.

Dominique J. Baker is an associate professor of education and public policy at the University of Delaware, where she studies the way that education policy affects and shapes the access and success of minoritized students in higher education. She was a partner, along with NACAC, in the Equity Implications of Test-Optional Admission Policies initiative, funded by the Bill and Melinda Gates Foundation.

Index measures campus efforts to create welcoming environments for religious and non-religious diversity 

 By Renee L. Bowling, Laura Dahl, and Matthew J. Mayhew 

The topic of diversity in education elicits strong feelings across the political spectrum, yet religious, secular, and spiritual (RSS) diversity is often left out of the conversation despite its importance to students’ lives. Reactions seen on university campuses in response to the Israel-Hamas war have underscored the importance for educators, administrators, and counselors to engage with this underrepresented form of diversity and its intersections with history, culture, and politics to understand how to support diverse worldview communities on campus. 

The Interfaith Spiritual, Religious, and Secular Index, or INSPIRES Campus Climate Index, measures an institution’s efforts to establish a welcoming climate for students of diverse RSS identities. Built by researchers at The Ohio State University and North Carolina State University, INSPIRES is grounded in data gathered through the Interfaith Diversity Experiences and Attitudes Longitudinal Survey (IDEALS). The project first began in 2020 and is now in its third intake. It is funded by the Arthur Vining Davis Foundations, an organization committed to courageous multi-faith efforts.  

Continue reading Index measures campus efforts to create welcoming environments for religious and non-religious diversity 

Unequal Distribution

By Don Heller, Gigi Jones, and Abby Miller

The recent dismantling of affirmative action and the COVID pandemic highlighted the barriers preventing underserved, underrepresented students – students of color and those who are low-income and first-generation – from enrolling in college. A college degree is the pathway to social mobility for families trapped in the cycle of poverty. However, the rising costs of college are increasingly out of reach for many students.

Financial aid discussions have centered on simplifying FAFSA and increasing federal Pell Grants – all important – but federal student aid policies are only one funding source for families trying to determine how to pay for college. Further, Pell Grants cover just under one-third of tuition and fees at the average four-year, public college in the nation, leaving families to cover the remaining two-thirds of tuition, along with living expenses, books, and other costs. This leaves, on average, over $15,000 a year for students and families to fund, many of whom lack savings and may be living paycheck to paycheck. Institutions can also do their share to make college more affordable. Continue reading Unequal Distribution

Research Underway by Gates Foundation Partners to Better Understand Test-Optional Admission

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NACAC, in collaboration with the Bill & Melinda Gates Foundation and several other organizations, is carefully exploring admission policies and practices in an increasingly test-optional or test-free environment. In a previous post, we provided an overview of the project, which is grounded in the work that the Task Force on Standardized Admission Testing for International and US Students completed in 2021.

“The task force observed that if standardized testing perpetuates or worsens inequities, and if it is to remain a part of the undergraduate admission process at all, it must receive the most stringent of reviews,” according to the task force’s report on standardized testing.

As an extension of this thinking, the committee recommended that colleges’ decisions about their test policies should “include a plan for frequent reviews.” The 2021 task force also noted that simply going test-optional or test-free will not in and of itself universally improve equity. As colleges navigate the immediate future of test-optional and test-free admission, in addition to the broader equity considerations related to college admission, they must ensure that historically marginalized perspectives are front-and-center as admission offices craft policies to adapt to a new legal and political landscape.

NACAC’s role in facilitating conversation about equitable admission practices in the current admission context is to ensure careful examination of admission policies and practices, particularly as it applies to improving equity outcomes for college access.

Continue reading Research Underway by Gates Foundation Partners to Better Understand Test-Optional Admission

NACAC’s Facilitative Role in the Ongoing Discussion of Test-Optional Admission

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One of the most significant effects of the COVID-19 pandemic in the college admission ecosystem was the relatively rapid and nearly wholesale adoption of test-optional (or test-free, in some cases) admission policies by colleges and universities.

Prior to the pandemic, the biggest challenge to an institution considering moving to a test-optional admission policy was the institutional decision-making thicket that could prove difficult to navigate, in part due to the inertia that can define systems and structures and inhibit movement away from the status quo. COVID-19 short-circuited the process, as colleges moved away from test requirements out of necessity: The admission testing infrastructure—high schools, for the most part—was locked down. The decision was, in many ways, made for colleges and universities as much as by colleges and universities. Now that the pandemic is receding in the distance, colleges and other stakeholders must begin the hard work of assessing whether the switch to test-optional admission will produce hoped-for improvements to equity, a process that will require careful examination.

Continue reading NACAC’s Facilitative Role in the Ongoing Discussion of Test-Optional Admission

Addressing Community College Enrollment Concerns

It is getting closer to the fall semester and your application numbers are below last year’s count.

Numerous campus administrators and staff members are concerned and offer plenty of potential ideas to reach more students.

Extending admission office hours beyond 5 p.m., adding in some weekend hours, increasing marketing, and scheduling more in-person and virtual open houses are some of the usual approaches. And crucial conversations about the numerous steps to start college or reenroll—and the importance of a “one-stop” approach to student services—are also taking place.

It’s tempting to jump right into action, implementing several strategies all at once. But by doing a bit of internal research first, you’re more likely to hit upon a solution that proves successful for your unique institution and student body.

Continue reading Addressing Community College Enrollment Concerns

‘It Depends’: Responding to Common Financial Aid Questions

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Students, parents, and guardians regularly ask questions about the financial aid process. Those questions begin as families work to complete the FAFSA for the first time and continue for the entire time a student is enrolled in college. Then, after graduation, students routinely seek advice as they check on upcoming student loan payments and may have new questions about graduate or professional school funding.

Although each student’s situation is unique, knowing how to respond to common financial aid questions can help you effectively advise the students you serve. Questions involving application status and refund status are very common, and the answers are rarely cut-and-dry. But even if you can’t offer students a firm “yes” or “no” — providing information specific to their situation can help ease confusion, as illustrated in the examples below.  

Continue reading ‘It Depends’: Responding to Common Financial Aid Questions

4 Questions to Ask on College Tours this Summer

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Editor’s note: A version of this column was first published on the Minerva Project blog.

In the United States, summer is time for a much-deserved school break, family vacations, and for many students college campus tours.

In fact, some students visit so many colleges over the summer it’s dizzying. When I was an admission counselor at a university that saw more than 50,000 visitors per year, I often asked groups of students and families at our information sessions how many schools they had already visited. Usually it was a handful or two at most. But one time a girl raised her hand and had a jaw-dropping list of 35.

This is not a knock on the college tour. It can be a valuable tool in helping students decide which school is a good fit for them. But herein lies the challenge: The more schools you visit, the more they tend to sound — and look — the same. This makes it even more important to ask the right questions when you visit.

Continue reading 4 Questions to Ask on College Tours this Summer

What’s the (hold) back?

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Students who go through the enrollment pipeline process, financial aid, and other related procedures will sometimes be faced with “holds,” specifically, administrative process holds.

Administrators typically place holds on a student’s online account to urge them to act on a variety of specific tasks (much of which is guided by a federal or an institutional policy). For example, students may need to complete their financial aid documents to pay for their courses on time, pay an outstanding balance, register for classes, or finalize their admission process.

Continue reading What’s the (hold) back?

Swatch Watches & College Choices

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It was the spring of 1985 and all I wanted was a Swatch watch. There wasn’t a specific one that I wanted; I just really wanted a Swatch. I had spent most of ‘84 ogling the bold plastic watches that I would see some of my lucky friend’s wear. In the mall we would walk past the glass display box in the department store on the way to the Naturalizer store for my mom’s beige work pumps. The loud colorful watches were screaming, “Look at me!” I always did. There were so many to choose from, too many. After what felt like years of asking and pleading for a Swatch, my mom finally agreed, but on one condition. 

“If you clean up the yard, I’ll take you to pick out a Swatch.” 

Continue reading Swatch Watches & College Choices

Regular updates on NACAC and the world of college admission counseling. For more information about NACAC, visit nacacnet.org.