Survey Shows Coronavirus Has Heavily Impacted Recruitment Efforts in China

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Travel to and from China — the largest source of international students globally — has been heavily restricted since January as a result of the coronavirus (COVID-19). To better understand the impact the virus has had on the recruitment efforts of US universities, the Institute of International Education (IIE) conducted a survey on academic student mobility to and from China.

The findings from the survey—Academic Student Mobility to and from China— show that the majority (76 percent) of institutions’ outreach and recruitment efforts to prospective students in China had been affected. Specifically, more than half (51 percent) of responding institutions had cancelled recruitment activities in China.

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Register for Our College Signing Day Webinar

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Decision Day is fast approaching. May 1 is the deadline for students to accept an offer of admission at many institutions.

And once again, Reach Higher is encouraging schools and communities to host College Signing Day events in recognition of their students’ hard work.

To help counselors and college advisers prepare, NACAC is partnering with Reach Higher and the American School Counselor Association (ASCA) to offer a College Signing Day webinar.

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NACAC Member Organization Nets $400,000 to Expand Programming

Students from Chicago Scholars celebrate Team LeBron’s win. Courtesy of Chicago Scholars

Perhaps no one cared more about the outcome of the NBA All-Star Game this past weekend than Chicago Scholars, a NACAC member organization that helps first-generation students navigate the transitions to college, through college, and beyond to a career.

Handpicked by team captain LeBron James, the community-based access organization stood to win up to $500,000 to help students reach their college dreams thanks to the All-Star game’s new format.

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Survey: Colleges Consider Student Character Traits in Admission Decisions

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Character counts when it comes to college admission, according to new data from the National Association for College Admission Counseling (NACAC) and the Character Collaborative.

In a recent national survey, 70 percent of admission officers said a student’s character attributes were either “considerably” or “moderately” important in the selection process at their respective institutions.

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Global Recruitment: Looking Beyond ‘Gain or Drain’

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Every year, popular destination countries welcome a new cohort of international students coming ashore to study. And with the new year starting, the recruitment cycle begins again — with university admission officers frequently tasked to visit the same high schools to recruit students.

Competition is an undeniable factor in our chosen profession. But this cycle, I want to bring attention to another facet that ties our work together: the joy of guiding students in their journey to higher education and global exploration.

Yes, we compete for applicants; but isn’t it more about providing a wide platform that enables students to make the most suitable choices for their academic and personal growth?

Here are some ways I believe secondary schools and admission professionals can work together to ensure student interests remain the top consideration in global recruitment.

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Study: High School Grades Best Predictors of College Completion

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What is the best predictor of student success? According to a new study, it’s high school grade point averages.

The study, published recently in Educational Researcher, found that a student’s high school grade point average is five times stronger than their ACT scores at predicting college graduation.

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Regular updates on NACAC and the world of college admission counseling. For more information about NACAC, visit nacacnet.org.