{"id":659,"date":"2017-03-24T10:12:50","date_gmt":"2017-03-24T14:12:50","guid":{"rendered":"http:\/\/nacacadmitted.wpengine.com\/wordpress\/?p=659"},"modified":"2017-03-24T10:48:26","modified_gmt":"2017-03-24T14:48:26","slug":"survey-cost-influences-college-choice","status":"publish","type":"post","link":"https:\/\/admitted.nacacnet.org\/wordpress\/index.php\/2017\/03\/24\/survey-cost-influences-college-choice\/","title":{"rendered":"Survey: Cost Influences College Choice"},"content":{"rendered":"
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A new study confirms what many admission professionals already know \u2014students are cost-conscious when selecting a college.<\/p>\n

Nearly 19 percent of students who turned down the chance to attend their top-choice school in 2016 did so because of the cost of attendance, according to new data<\/a> from Royall & Company, a firm that assists colleges with enrollment management and fundraising.<\/p>\n

\u201cI think enrollment leaders and the public in general have had a suspicion that cost factors were driving a lot of enrollment decisions,\u201d Royall\u2019s Managing Director Peter Farrell told Inside Higher Ed<\/em><\/a>. \u201cThis verifies it in an empirical way.\u201d<\/p>\n

<\/p>\n

The company surveyed 54,810 students at 92 public and private institutions. Overall, 11 percent of respondents reported that they had declined an offer to attend their first-choice institution.<\/p>\n

Additional findings from the Royall survey support the notion that cost is a crucial component of the college decision-making process. Other reasons cited by respondents for not attending their first-choice institution included: financial aid received from other colleges (9.1 percent), merit-based awards received from other colleges (6.3 percent), and perceptions related to \u201cbest value\u201d (5.9 percent).<\/p>\n

Looking for more data about the admission process? Check out NACAC\u2019s State of College Admission<\/a><\/em> report.<\/p>\n

Admitted\u00a0writer\/editor Mary Stegmeir welcomes additional comments and story ideas at\u00a0mstegmeir@nacacnet.org.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A new study confirms what many admission professionals already know \u2014students are cost-conscious when selecting a college. Nearly 19 percent of students who turned down the chance to attend their top-choice school in 2016 did so because of the cost of attendance, according to new data from Royall & Company, a firm that assists colleges … Continue reading Survey: Cost Influences College Choice<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,7,25,24],"tags":[293],"class_list":["post-659","post","type-post","status-publish","format-standard","hentry","category-college-admission","category-cost-of-college","category-financial-aid","category-paying-for-college","tag-college-decisions"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Mary Stegmeir","author_link":"https:\/\/admitted.nacacnet.org\/wordpress\/index.php\/author\/mstegmeir\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/peWmJq-aD","_links":{"self":[{"href":"https:\/\/admitted.nacacnet.org\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/admitted.nacacnet.org\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/admitted.nacacnet.org\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/admitted.nacacnet.org\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/admitted.nacacnet.org\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=659"}],"version-history":[{"count":0,"href":"https:\/\/admitted.nacacnet.org\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/659\/revisions"}],"wp:attachment":[{"href":"https:\/\/admitted.nacacnet.org\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/admitted.nacacnet.org\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/admitted.nacacnet.org\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}