Category Archives: Uncategorized

Addressing Bias in Hiring: Lessons for Enrollment Management Leaders


When I started my career in 2003, I would have been hard-pressed to think that bias existed in the enrollment management profession. After all, doesn’t every college talk about how much they want to diversify their student body? Or how they want to be a more inclusive and accepting community? Campuses seek out students from a spectrum of backgrounds—low socioeconomic status, full-pay, LGBTQ, rural, urban, suburban, international, athletes, residents of certain states…the list is quite exhaustive. And it stands to reason that hiring practices within the profession would follow the same philosophy, right?

Unfortunately, since my last position on a college campus, which ended April 2019, I have witnessed a deep and disturbing pattern whereby hiring managers rarely view the marketing, recruiting, enrollment, and retention skills cultivated by individuals in the community college sector as on par with skills cultivated at four-year institutions.

I view this as an incidence of classism in higher education. Ultimately, it hurts qualified candidates and harms institutions that could benefit from the skills, experiences, and unique perspectives that community college professionals bring to the table.

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#NACAC20: Advocacy in the COVID-19 Era

Want to make life better for students (and your institution) amid the pandemic?

Speakers featured during a panel discussion on politics, government, and higher education at this week’s 2020 NACAC Virtual Conference offered two suggestions.

  1. Pick up the phone.
  2. Vote.

“These are very tough times we are living in,” Paul Mounds, chief of staff for the governor of Connecticut, told attendees. “…This is not the time to be shy about your financial situation. This is not the time to be shy about the situations facing your students…Government needs to hear directly from you.”

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#NACAC20: A Students-First Approach to Higher Ed

If US higher education is to survive, it must refocus its efforts and prioritize students, NACAC CEO Angel B. Pérez said Tuesday in remarks at the 2020 NACAC Virtual Conference.

Like many sectors of the US economy, the admission profession has felt the effects of the coronavirus crisis on its institutional budgets, Pérez noted. But those concerns are secondary when compared to the larger crisis looming for higher ed, he said.

“While we all understandably worry about our schools and our institutions, we have to remember that without students, nothing else in the educational endeavor matters,” Pérez said in his first keynote address as the association’s chief executive officer. “…As we move away from enforcing a code of ethics, NACAC will act publicly and with determination when policy or practice threatens to cause harm to or perpetuate inequities among students.”

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How to Write Your Admission Counseling Job Application


By: Lisa Meyer and Kati Sweaney

Have you been eyeing the NACAC Career Center lately? Maybe you’ve found that perfect next step — but what’s the best way to present yourself when applying? Here are four ways you can leverage what you already know about college admission to become a standout job applicant.

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The Value of the Humanities

The humanities add meaning to the most profound moments of our lives, but they also bear burdens—notably, the myth that their study is inconsistent with a practical and prosperous career.

Experience shows us otherwise.

Keen students of the humanities can think critically and analytically. They express themselves persuasively in speech and writing (often in more than one language), empathize, mobilize diverse individuals and talents in teamwork and problem-solving, and boldly range outside the box as leaders in education, business, economics, law, and media.

For those students (and parents) still uncertain about the value of the humanities in higher education, here are a few points to consider.

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Lessons in Boosting FAFSA Completion Rates


Louisiana became the first state in the nation in 2018 to set FAFSA completion as a high school graduation requirement.

Since then, Illinois and Texas have adopted similar policies and several other states are weighing the option.

Officials from Louisiana recently shared their state’s story during a webinar organized by the Education Commission of the States. During the hour-long presentation, education leaders explained the process Louisiana followed when adopting the new requirement and discussed how counselors can support students as they file for financial aid.

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Join the Latino/Hispanic SIG for a Book Discussion

Join NACAC’s Latino/Hispanic Special Interest Group tomorrow — Jan. 22 — for a book discussion of Music to My Years: A Mixtape-Memoir of Growing Up and Standing Up.

Author and comedian Cristela Alonzo will join the virtual chat, scheduled to kick off at 3 p.m. PT/6 p.m. ET.

In her memoir, Alonzo — who created and starred in the ABC sitcom Cristela — shares personal stories about growing up as a first-generation Mexican American in Texas. She also writes about the challenges she’s faced professionally as a woman of color.

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Parenting Your College Student: Navigating New Terrain Over Winter Break


Editor’s note:  A version of this post was originally published on Admitted in January 2019. It’s being republished as part of NACAC’s Best of the Blog series. 

The Class of 2023 will soon be home from college for their first winter break and many parents are seeing a new dynamic in their relationship with their children.

These college freshmen have just had their first taste of independence and striking the right balance can be tough for families.

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Gen Z Seeks Greater Flexibility in Higher Ed


One in five.

That’s the number of Gen Z students who, according to a recent national survey, say they may choose not to attend college.

“They see a college degree as perhaps not necessary for future jobs, and they’re worried about racking up student debt,” Marvin Krislov, president of Pace University (NY), writes in a recent op-ed published by Forbes.

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