Editor’s note: A version of this article originally appeared on the Salesforce.org blog. Visit NACAC’s newsroom to learn more about the report referenced below.
Salesforce.org recently partnered with NACAC on a survey of 1,194 four-year higher education institutions to glean insight into how institutions are using data to support their long-term goals. The full report offers insight into many critical aspects of recruiting and admission.
Most significantly — and timely — the report explores how the COVID-19 pandemic has impacted recruiting, admission, and enrollment for the Fall 2021 class and those following it.
When I started my career in 2003, I would have been hard-pressed to think that bias existed in the enrollment management profession. After all, doesn’t every college talk about how much they want to diversify their student body? Or how they want to be a more inclusive and accepting community? Campuses seek out students from a spectrum of backgrounds—low socioeconomic status, full-pay, LGBTQ, rural, urban, suburban, international, athletes, residents of certain states…the list is quite exhaustive. And it stands to reason that hiring practices within the profession would follow the same philosophy, right?
Unfortunately, since my last position on a college campus, which ended April 2019, I have witnessed a deep and disturbing pattern whereby hiring managers rarely view the marketing, recruiting, enrollment, and retention skills cultivated by individuals in the community college sector as on par with skills cultivated at four-year institutions.
I view this as an incidence of classism in higher education. Ultimately, it hurts qualified candidates and harms institutions that could benefit from the skills, experiences, and unique perspectives that community college professionals bring to the table.
By: Amber M. Briggs with Maria Guadalupe Romo-González and Will Walker
Author’s Note:The student perspectives shared below are representative of their unique experiences in higher education. We acknowledge there may be experiences that are missing from this conversation and encourage higher education leaders to continually seek out their own students’ perspectives and thoughtfully engage them in their decision-making process.
Unfortunately, the coronavirus crisis prompted NACAC to cancel the in-person event and instead move the conference online,
Although our panel was unable to participate in the virtual event, we know the topics of inclusion and diversity are more important than ever given the racial injustices and challenges of COVID-19 that students are facing. And with the help of two LEDA Scholars, we hope to begin that conversation on NACAC’s Admitted blog.
By: Shelley Arakawa, Amy Crutchfield, Robin Mamlet, and Lisa Meyer
What leader doesn’t feel unsure of their abilities during 2020? There certainly is no historic data to draw on when making decisions, and every decision seems crucial to the health of one’s team and the institution.
To help admission professionals navigate these unprecedented times, WittKieffer, a global search firm and NACAC member, was honored to partner with some of the country’s leading enrollment and higher education experts through our Summer Speaker Series, a course of four webinars focused on enrollment leadership.
One takeaway? Strong leadership matters, now more than ever.