Mobile matters when it comes to college recruitment.
Data from a national survey show that handheld devices, such as phones or tablets, are the primary college search tool for roughly one-third of high school students.
In addition, roughly 40 percent of students surveyed said they plan to use social media when deciding where to enroll.
The findings are from the recently released 2017 Social Admissions Report from Chegg, a California-based textbook and student services provider. The report draws on survey data from 3,500 high school juniors and seniors.
Other key data show that the vast majority of students (92 percent) want to see messages from colleges that are specifically tailored to them. The top two apps used by survey respondents to research colleges were YouTube and Instagram.
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